Cookie Policy

Legal basis (UK PECR and UK GDPR)

Under the Privacy and Electronic Communications Regulations (PECR) 2003, storing or accessing information on your device requires your consent except for cookies that are strictly necessary to provide a service you request. Non-essential cookies (analytics and marketing) are disabled until you choose Accept all or enable them via Cookie settings on the banner. Our Privacy Policy explains how personal data linked to cookies is processed under UK GDPR.

Controller details

What are cookies and similar technologies

Cookies are small text files placed on your device. We also use local storage and session storage, which behave similarly for storing preferences. References to “cookies” in this policy include these technologies unless stated otherwise.

Categories we use

• Strictly necessary: Required to remember your cookie choice and operate core site functions. These do not require consent under PECR but we still inform you about them.
• Analytics: Optional. Help us understand aggregated traffic and page performance if you consent. Not loaded by default.
• Marketing: Optional. May support measurement of advertising campaigns (including Google Ads) and related personalisation if you consent. Not loaded by default.

Technologies used on this website

The table below describes storage used on this site. Third-party advertising or analytics scripts are only activated when you consent to the relevant category.

• cookie_consent (local storage): Stores your cookie choice (necessary always on; analytics/marketing flags). Duration: up to 12 months. Category: strictly necessary for consent management.
• visit_patterns (local storage): Anonymous page visit counts for layout adaptation on your device. Duration: until cleared. Category: strictly necessary for requested interface behaviour, or analytics if you classify usage statistics as analytics—currently local only and not shared with us server-side.
• nav_rhythm (local storage): Recent navigation sequence for adaptive layout. Duration: until cleared. Category: as above.
• Third-party analytics cookies (if enabled): May include identifiers from providers such as Google Analytics. Duration: provider-dependent. Category: analytics.
• Third-party marketing cookies (if enabled): May include Google Ads conversion or remarketing tags. Duration: provider-dependent, often up to 90 days or longer per Google policies. Category: marketing.

Google and advertising partners

If marketing cookies are accepted, Google or other partners may set cookies when you visit after clicking an advertisement or when measurement tags are present. Information processed may include online identifiers, pages viewed, and interactions with ads. See Google’s advertising technologies information and Google Business Data Responsibility. You may opt out of Google personalised ads via Google Ad Settings.

Managing consent

When you first visit, a banner offers Accept all, Reject (non-essential cookies off), or Cookie settings to control analytics and marketing. Strictly necessary storage cannot be disabled because the site must record your choice. You may change your decision later by clearing site data in your browser and revisiting the site to see the banner again, or by adjusting toggles in Cookie settings on the banner where available.

Browser controls

Most browsers let you block or delete cookies. Blocking all cookies may affect site functionality. Guidance is available from your browser provider (Chrome, Firefox, Safari, Edge, etc.).

Retention

Consent records in local storage are retained up to 12 months. Session cookies expire when you close the browser. Third-party retention is defined in their policies. For personal data rights, see our Privacy Policy and contact us at the details above.